The 5 Best Custom Valentine’s Day Gifts to Sell Online in 2025

TL;DR

Valentine’s Day 2025 is a huge opportunity for small businesses and Etsy sellers to boost their sales with thoughtful, customisable gifts. The top 5 custom Valentine’s Day gifts to sell online this year are personalised greeting cards, custom wrapping paper, framed prints, photo gifts, and romantic wall art. All these products can be effortlessly added to your store with Papello’s print-on-demand services, giving you the flexibility to sell without worrying about inventory. Read on for ideas, tips, and strategies to make this Valentine’s Day your best one yet.

Love it or hate it, Valentine’s Day is a retail powerhouse that brings a wave of opportunity for online sellers. Last year, Valentine’s Day spending soared past $28 billion globally, with personalised gifts leading the charge. As a small business owner or Etsy seller, this is your chance to tap into a growing market and offer products that people genuinely want: thoughtful, customised gifts that stand out from the crowd.

Over the years, I’ve seen how offering Valentine’s-themed products can turn what might otherwise be a slow season into a booming one. One February, after adding personalised framed prints to my shop, I doubled my monthly sales—and the best part? I didn’t need to hold any stock thanks to print-on-demand. Now, I’m sharing the top 5 custom Valentine’s Day gifts to sell online in 2025 and how Papello can help make it happen.

1. Personalised Greeting Cards

Why they sell: Greeting cards are the bread and butter of Valentine’s Day. People love sending heartfelt messages to their loved ones, and personalised cards add a special touch that standard cards from the high street simply can’t offer.

Ideas for your shop:

• Offer cards that allow customers to add names, dates, or even photos.
• Create designs that cater to a range of relationships: romantic partners, friends, family, or even pets (yes, pet Valentine’s cards are a thing!).
• Include humorous or quirky designs alongside the traditional romantic ones.

Why Papello? With Papello’s print-on-demand service, you can upload your designs, and we’ll handle the printing and shipping. There’s no need to stock up on inventory, and you can offer as many designs as you like.

2. Custom Wrapping Paper

Why they sell: Thoughtful wrapping is almost as important as the gift itself. Custom wrapping paper adds an extra layer of care and creativity, making it a popular choice for Valentine’s shoppers.

Ideas for your shop:

• Create wrapping paper designs with heart patterns, floral motifs, or romantic quotes.
• Offer personalised options where customers can add names or messages.
• Sell wrapping paper in sets for an upsell opportunity.

First-hand tip: Last year, I added personalised wrapping paper to my shop, and it quickly became one of my bestsellers. Customers loved the idea of wrapping their gifts in paper that featured their partner’s name or a custom design.

Why Papello? Papello makes it easy to produce high-quality wrapping paper in small or large quantities. You focus on creating designs; we’ll print and ship them directly to your customers.

3. Framed Prints

Why they sell: Framed prints are one of the most meaningful Valentine’s Day gifts. Whether it’s a romantic photo, a custom illustration, or a quote that captures a special moment, framed prints are timeless keepsakes.

Ideas for your shop:

• Offer “couples’ portraits” where customers can upload a photo to be framed.
• Create a collection of romantic quote prints, perfect for gifting.
• Add a premium option for high-quality frames to increase your average order value.

Why Papello? Our print-on-demand framed art service ensures your customers receive beautifully crafted prints, while you never have to deal with production headaches. Plus, we offer photorealistic 3D mockups to help you showcase your products online.

4. Custom Mugs

Why they sell: Custom mugs are a versatile and affordable Valentine’s Day gift, perfect for customers looking to give something practical yet meaningful. They’re great for everyday use and can be designed to reflect personal memories or inside jokes.

Ideas for your shop:

• Offer mugs with romantic quotes, names, or significant dates.
• Create designs with playful themes like “You’re My Cup of Tea” or “Love You a Latte.”
• Sell mug sets for couples with complementary designs (e.g., “His & Hers”).

First-hand tip: One Valentine’s season, I added a line of personalised mugs with names and heart motifs to my shop. The response was incredible—people loved how easy it was to customise and gift something functional.

Why Papello? Our high-quality printing ensures that every design comes out vibrant and durable. With Papello, you can focus on creating while we handle the production and shipping.

5. Ceramic Ornaments

Why they sell: Ceramic ornaments aren’t just for Christmas! They’re a unique and heartfelt way for customers to celebrate Valentine’s Day. Perfect as keepsakes or decorative accents, they add a touch of charm to any space.

Ideas for your shop:

• Offer heart-shaped ornaments with romantic designs or personalised messages.
• Create collections for different themes, such as anniversaries, pet lovers, or friendship.
• Promote ornaments as keepsakes to celebrate special moments, like a first Valentine’s Day together.

First-hand tip: I once introduced ceramic ornaments for Valentine’s Day, and they quickly became a hit. Customers loved the idea of gifting something decorative and lasting, especially when it featured their own customisation.

Why Papello? Papello’s print-on-demand service allows you to offer high-quality ceramic ornaments without the hassle of managing inventory. Let us handle the production while you focus on your sales.

Key Tips for Valentine’s Day Success

1. Plan ahead: Ensure your shop is stocked with Valentine’s-themed products by early January to capitalise on early shoppers.
2. Promote heavily: Use Instagram, email marketing, and Pinterest to showcase your Valentine’s Day collection.
3. Offer bundles: Encourage larger orders by bundling products like framed prints with greeting cards and wrapping paper.
4. Highlight fast shipping: Reassure customers that their gifts will arrive on time by sharing clear order deadlines.

Ready to Get Started?

Valentine’s Day is a prime opportunity to grow your sales and delight your customers with meaningful gifts. With Papello’s print-on-demand services, you can offer a wide range of high-quality products without the hassle of inventory or production. From custom greeting cards to ceramic ornaments, we’re here to help you create products your customers will love.

Start designing today and make Valentine’s Day 2025 your most successful season yet!