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Guide to starting a print on demand business

How to Start a Print on Demand Business: Complete Step-by-Step Guide

Start your print on demand business with zero inventory, no upfront costs, and minimal risk. This comprehensive guide covers everything you need to know to launch and grow a successful POD business.

Start Your Business TodayOrder Sample Pack
Guide to starting a print on demand business

What is Print on Demand?

Print on demand (POD) is a business model where products are only created after a customer places an order. Unlike traditional retail, you don't need to invest in inventory, warehouse space, or upfront production costs. When a customer purchases your product, the print on demand company handles printing, packaging, and shipping directly to your customer.

This model has revolutionised how entrepreneurs, artists, and businesses create and sell custom products. Whether you're selling art prints, custom mugs, notebooks, or other custom products, print on demand eliminates the financial risks associated with traditional manufacturing.

Step-by-Step Guide to Starting Your Print on Demand Business

1

Choose Your Niche and Products

Before diving in, identify your target market and the products you want to sell. Consider:

  • •What products align with your interests and expertise?
  • •Who is your target audience? (artists, businesses, consumers, etc.)
  • •What problems can your products solve?
  • •Research trending products and market demand

Popular print on demand products include custom posters, mugs, notebooks, metallic foil prints, and wall art.

2

Select a Print on Demand Provider

Choose a reliable print on demand partner that aligns with your business needs. Key factors to consider:

  • •No minimum orders: Start selling without bulk commitments
  • •Production speed: Look for providers that ship 95% of orders within 1-2 business days
  • •Product quality: Order sample packs to verify print quality
  • •Pricing: Competitive rates that allow for healthy profit margins
  • •Integration options: Easy connections to your sales channels
  • •White-label service: Packages branded with your business name

With Papello, you get a free seller dashboard forever, no setup fees, and you're only charged when you place an order. We print everything we ship, ensuring quality control and competitive pricing.

3

Create Your Designs

Your designs are the heart of your print on demand business. Here's how to create compelling artwork:

  • •Use design software like Adobe Illustrator, Photoshop, or free alternatives like Canva or GIMP
  • •Download print templates from your POD provider's download centre to ensure correct sizing
  • •Create templates of your print-ready files for consistent production
  • •Use high-resolution images (300 DPI minimum for best quality)
  • •Test your designs using preview tools to see how they'll look when printed
  • •Take advantage of free premium mockups from providers like MockupKit for your product listings

With Papello, you can create product templates that ensure your artwork fits correctly when in production, and use our preview system to see exactly how your designs will look once printed.

4

Set Up Your Online Store

Choose where you'll sell your products. Popular options include:

  • •Etsy - Great for handmade and artistic products
  • •Shopify - Full control over your brand and customer experience
  • •WooCommerce - Flexible WordPress-based e-commerce solution
  • •Your own website using direct ordering systems

With Papello, you can create product lists in your seller dashboard and publish them directly to your store, automatically setting up fulfilment automations for a streamlined process.

5

Connect Your Store and Set Up Automations

Integrate your print on demand provider with your sales channel to automate order fulfilment:

  • •Connect your store via API or integration plugins
  • •Set up automations so orders automatically trigger printing and shipping
  • •Configure payment methods - you're only charged when you place an order
  • •Test the integration with a sample order

Papello's automation system means when an item sells, we automatically charge your payment card and print and ship it for you, eliminating manual order processing.

6

Launch and Market Your Products

Once everything is set up, it's time to launch and start marketing:

  • •Create compelling product listings with high-quality images and descriptions
  • •Use free premium mockups to showcase your products professionally
  • •Optimise listings for search engines with relevant keywords
  • •Share your products on social media platforms
  • •Consider paid advertising once you have proven products
  • •Build an email list to market to repeat customers

How Much Does It Cost to Start a Print on Demand Business?

One of the biggest advantages of print on demand is the low barrier to entry. Here's what you need to know about costs:

Upfront Costs

  • ✓No setup fees: Many POD providers, including Papello, offer free seller dashboards
  • ✓No minimum orders: Start with zero inventory investment
  • ✓Design software: Free options available (Canva, GIMP) or paid (Adobe Creative Suite)
  • ✓Sample packs: Optional but recommended to verify quality (typically £20-50)

Ongoing Costs

  • •Product costs: You only pay when an order is placed
  • •Shipping: Competitive rates, passed on to customers or included in pricing
  • •Platform fees: Etsy, Shopify, or WooCommerce may charge transaction fees
  • •Optional upgrades: Papello Plus plan offers product discounts and branded inserts

Key Advantage: With Papello, you can start your print on demand business with zero upfront costs. The seller dashboard is free forever, there are no setup fees, and you're only charged when you place an order. This means you can test products and markets without financial risk.

Tips for Success

Start Small, Scale Smart

Begin with a focused product range and niche. Test what works before expanding. With no minimum orders, you can experiment freely.

Focus on Quality Design

Invest time in creating high-quality, original designs. Use preview tools to ensure your artwork looks perfect before going live.

Order Sample Packs

Always order sample packs to verify print quality, paper feel, and packaging. This builds confidence in your products.

Optimise for Speed

Choose a provider that ships quickly. With Papello, 95% of orders ship within 1-2 business days, keeping customers happy.

Ready to Start Your Print on Demand Business?

Join thousands of successful entrepreneurs who have built profitable businesses with Papello's print on demand service. Start today with zero upfront costs and no minimum orders.

Create Your Free AccountOrder a Sample Pack