Mugs
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Papello is free to use. The free plan includes the full catalogue, store integrations, white-label shipping, and UK fulfilment. Subscribe to Papello Plus for discounts on products and branding.
Stay on the free plan while you list products. Upgrade to Plus when product and insert discounts cover the fee.
Free
Forever. No subscription.
Everything you need to sell print on demand.
£36.00/month
When paid annually. £42.00/month if monthly. Save £72.00 a year. Inc. VAT.
Same platform, lower unit costs at volume.
Discounts are set by product group, not by order size. Figures are the starting Plus saving.
Ceramic mugs
from 10%
Greetings cards
from 10%
Posters and prints
from 15%
Framed prints
from 15%
Metallic foil prints
from 20%
Wrapping paper
from 10%
Product
Plus saving
Mugs, notebooks, planners, postcards, greetings cards, and wrapping paper.
from 10%
Unframed posters and prints, framed and mounted prints, hanging canvas, and home accessories.
from 15%
Unframed and framed foil prints.
from 20%
Multi-window aperture frames.
from 25%
Rates can change with material and production costs. Check the live CSV in your dashboard, or the Papello Plus discount breakdown.
White-label shipping is already on the free plan. Plus halves the cost of branded postcards and flyers, so a thank you card or discount code costs less when you send a lot of orders.
Postcard and flyer inserts are £1.00 each on the free plan. Plus is half that. A black and white packing slip stays free on both plans. Read the print on demand branding guide.
Subscribe to Plus
Papello Plus is an optional discount plan for high-volume sellers. The free plan already includes the full catalogue, store integrations, white-label shipping, and UK fulfilment. Plus does not add extra platform features. It adds 5-25% off products and 50% off branded inserts, plus priority support.
Papello Plus is £42 per month including VAT, or £432 per year including VAT. The annual plan saves £72 compared with paying monthly.
Plus discounts start at 10% on mugs, notebooks, and planners, 15% on posters, prints, framed posters, and giftware, 20% on metallic foil prints, and 25% on aperture framed prints. Export a live pricing CSV from your dashboard for exact figures.
No. The free plan includes everything you need to sell: the full product range, store integrations, white-label shipping, and UK fulfilment. Plus is only worth it if you ship enough orders for the product and branding discounts to cover the monthly or annual fee.
Plus subscribers pay 50% less on branded inserts such as postcards and flyers. You upload your artwork once in account settings and Papello adds the insert automatically to orders from connected stores.
Log in to the seller dashboard, go to Account subscriptions, and click Subscribe to Plus.
On the dashboard Pricing page, choose your currency and shipping zone, then export a CSV. The file shows free plan and Plus prices for every production option so you can calculate margins before you upgrade.
Read more in What is Papello Plus? and the Plus discount breakdown. To subscribe, log in, open Account subscriptions, and click Subscribe to Plus.
Print on demand
The free plan includes the full platform. Upgrade only if product and branding discounts will cover the fee on the orders you already ship.
